
UPPITY, a financial media for Millennial Generation
UPPITY's identity represents a step-up of financial knowledge and personal growth through that. Especially UPPITY is targeting millennial women who live independently and want to be confident with financial problem.














Client. uppity
Format. Brand Identity & Application
2020.11-2021.3
Art Direction & Design. Ari Lee
Design. Yuyoung Ko I Jin Yoon | Hyeongwon Ha
Management. Jibin Kim
Motion Graphic. Naeun Baek
IG: @studio.baton