The HONOR Magic V3 is a high-end, lightweight foldable smartphone, measuring just 9.2mm in thickness. Powered by Snapdragon 8 Gen 3 chipset, featuring a hinge engineered for up to 500,000 folds.
My role in HONOR UK marketing team was firstly for product launching. l was in charge of the advertising for multiple touch point, such as TV advertisement, OOH, paid media, and exclusive media assets for channel partners.
My second role was for the brand asset establishment. I created the style guideline and templates for the ecommerce product pages, and created a product toolkit that helped improve the efficiency and reliability for a fast paced launch as well as file deliveries for clients.
Jun 2024 - Sep 2024
Led by video editing, we incorporated the UK market’s core strategies into the creative assets. To build awareness in the early stages of the launch, we simultaneously ran online and offline advertising campaigns, which included TV commercials and out-of-home (OOH) ads, such as the Westfield wall.
30s Launch Video
The main launch video is a localised adaptation of the full-length version, tailored specifically to the UK market. It showcases key models and relevant selling points (KSPs) that resonate with the target audience. The final edit includes several adjustments to ensure compliance with UK TV advertising standards.
V3 30s Main Launch TVC
KSP Cuts
Teasers
I edited two colourway teaser videos to align with the main launch video, ensuring brand cohesion. I also designed templates for teaser offer endframes, integrating text-based promotional offers and key selling points (KSPs) to enhance audience engagement.
Colourway Teasers
KSP Endframe Variations
Out of Home
For the HONOR Magic V3 launch, HONOR UK featured the black model during the first two weeks of the launch, in partnership with OCEANs showcased on the Westfield wall and D6 digital screens.
The launch included collaborations with channel partners such as O2, Vodafone, Three, and Argos, with both wedge displays and digital panels. Deliverables spanned both print and digital formats for in-store displays.
Westfield Wall OOH
D6 OOH
Toolkits & Templates
Templates Include comprehensive Key Visual (KV) and Gift With Purchase (GWP) guidelines, alongside a detailed product guide and key selling points (KSPs). Information also covers the redemption website for easy customer access and offer claims.
