![](https://cdn.myportfolio.com/2162185b-b242-4d37-a638-6d69d21b082a/7c026cae-cbd6-4f01-80c8-96ee3cc6d896_rw_1920.gif?h=d9a4725065d5342207b38b8f68b144f2)
Meet the trending pop-ups, design spots, and the most up-to-date design issues on heyPOP. heyPOP professionally curates inspirational and experimental outputs from brands you love.
Client
heyPOP
Brand Design, Web Design, Web Development
BATON
Art Direction
Ari Lee
Design
Hyeongwon Ha | Jihye Lee
![](https://cdn.myportfolio.com/2162185b-b242-4d37-a638-6d69d21b082a/64610bcc-88e2-4764-b87d-e5eec902ab5b_rw_1920.gif?h=d861e685ab86503dcfd1c64e8f8c8601)
![](https://cdn.myportfolio.com/2162185b-b242-4d37-a638-6d69d21b082a/399e3737-3e5e-4389-96dc-cb086dbef5fb_rw_1920.jpg?h=3f54a1ca0d36c0fd4dcdc583f52c226f)
Hey, check this recent pop-up.
We aimed to create an approachable and vibrant brand, while maintaining a stylish appeal and serving as a platform for the most updated news.
![](https://cdn.myportfolio.com/2162185b-b242-4d37-a638-6d69d21b082a/8b167efb-2807-45e1-9b28-a557eb0a6d3c_rw_1920.png?h=a893f8216835484b0f26c02ea0c88ed5)
![](https://cdn.myportfolio.com/2162185b-b242-4d37-a638-6d69d21b082a/cd94e636-9671-48a2-834b-a16021f3bdc5_rw_1920.gif?h=20966d9ddac4894b8340e38575c62951)
![](https://cdn.myportfolio.com/2162185b-b242-4d37-a638-6d69d21b082a/cef18963-6055-4868-b9d4-d14acae892db_rw_1920.jpg?h=7fe29ad3dd96cf4ec61606a09dfeccec)
![](https://cdn.myportfolio.com/2162185b-b242-4d37-a638-6d69d21b082a/3b694353-8e6a-43a5-a963-6855225e3226_rw_1920.jpg?h=4340fa07e1833aa6ae1250f79df6ba41)
![](https://cdn.myportfolio.com/2162185b-b242-4d37-a638-6d69d21b082a/0a547a9f-2162-41aa-8784-54e3d16bdbfd_rw_1920.gif?h=b77b774cc761c751662555acf1cd1022)
![](https://cdn.myportfolio.com/2162185b-b242-4d37-a638-6d69d21b082a/f30d3dae-2184-42a5-8700-c4ccdcd9ef9d_rw_1920.jpg?h=ba251f56f78fac4f6a25469a6b07c66a)
![](https://cdn.myportfolio.com/2162185b-b242-4d37-a638-6d69d21b082a/f9d31b1b-a1ce-4467-b1e4-c6a7737d3c78_rw_1920.gif?h=5521f495a878443571fa2db938d2daeb)
![](https://cdn.myportfolio.com/2162185b-b242-4d37-a638-6d69d21b082a/c997e089-3936-438f-954c-194976b5f3ab_rw_1920.gif?h=4f2e26fe41667457a565d57c905d8932)
![](https://cdn.myportfolio.com/2162185b-b242-4d37-a638-6d69d21b082a/d984a2c8-ba8f-44e1-a8c7-5493f7a585a8_rw_1920.jpg?h=5ec116f7b6cac7a70ea06b7ffe4479cb)
Outcome
The successful development of the brand and website led to further development of email marketing and launch invitations, pop-up signage and more, and we've continued to work with them ever since.
![](https://cdn.myportfolio.com/2162185b-b242-4d37-a638-6d69d21b082a/d643c506-2e8d-4102-8972-9a3c3bce0036_rw_1200.png?h=5dbc6a891c13ca510c7afdda8798f9a4)
![](https://cdn.myportfolio.com/2162185b-b242-4d37-a638-6d69d21b082a/e56e801c-179a-4cc5-a521-03e5a0657e00_rw_1200.png?h=975404e94fd8398882169ff8f96a2a1a)
![](https://cdn.myportfolio.com/2162185b-b242-4d37-a638-6d69d21b082a/a09c4566-8649-4b3e-b3cc-72b94bbdc0ea_rw_1920.jpg?h=d6551c8084b2ce6f159e81977f39babf)
![](https://cdn.myportfolio.com/2162185b-b242-4d37-a638-6d69d21b082a/7651c3d2-79ff-46eb-a138-d64240acce73_rw_1920.gif?h=9efd273bb6c9481f894edc800c0b61bd)
![](https://cdn.myportfolio.com/2162185b-b242-4d37-a638-6d69d21b082a/692bd920-5772-4b54-aecb-6ca5b7c05b59_rw_1920.jpg?h=a76fcb87f04b9022b07da18bfde87c94)
![](https://cdn.myportfolio.com/2162185b-b242-4d37-a638-6d69d21b082a/ca115777-295c-450e-9d1e-5d065d3743aa_rw_1920.jpg?h=70de266e0bbf9b12244b39bca8641be0)